Percentage and use of color — 40 / 30 / 15 / 10 / 5
#3C1AEA — the Truora color (30% of any composition)
Cool blue-tinted neutrals · White #FAFBFF → Midnight blue #01022E
Orange (CTA/alerts) · Light blue (info) · success · danger · WhatsApp
Reference these aliases in product UI — not raw scale values
xs 12 → 5xl 80 · headings in Medium, never bolder
Host Grotesk Medium — H1 80/80 (100%) · H2 46/50 (109%)
Host Grotesk Light — body 18/22 · large body 24/29 · quote 27/30
JetBrains Mono — API, credentials, code surfaces only
4px base grid — space-1 … space-24
Controls pill · inputs md 14 · cards lg 24 → 2xl 40
Subtle cool shadows xs → xl — no colored glows
Wordmark on light & on violet · clear space
Stylized T + checkmark — trust & verification
Signature depth — the violet shape blooms BEHIND the pane; frost over photos; radius ≈16% on tiles
Shape system extracted from the isotype curves — full shape gallery
The logo's curves in the icons — identity · verification · engagement · e-signature
Warm natural light · real people working · rounded frames
The connective tissue of trust between a business and its users. Speak to the user informally (Spanish "tú"), as "we" the company. Sentence case everywhere — headlines, buttons, labels; caps only in the overline. Buttons are verbs: "Empieza gratis", "Agenda una demo".
"Verifica a tus usuarios en segundos, no en días."
"Identidad, firma y onboarding en una sola conversación de WhatsApp."
"Embárcate en una experiencia transformadora…"
Jargon, hype, disrupt / synergy / leverage, decorative emoji in the UI.
